Building on a growing footprint in Ethiopia and commitment to supporting the priorities of Ethiopia’s public and private healthcare providers, GE today announced a US$500,000 commitment to the Pink Ribbon Red Ribbon (PRRR) interventions in Ethiopia as part of the ‘Investing in Our Future’ event during the US-Africa Leaders Summit this week in Washington DC. Pink Ribbon Red Ribbon, a public-private partnership whose organizing members include the George W. Bush Institute (GWBI), the U.S. President’s Emergency Plan for AIDS Relief (PEPFAR), Susan G. Komen®, and the Joint United Nations Programme on HIV/AIDS (UNAIDS), is aimed at reducing deaths from breast and cervical cancer via education, screenings and advanced treatment.
GE’s half-million USD commitment to Pink Ribbon Red Ribbon has two focus areas: first, advisory support and technical assistance to the Ethiopian-American Doctors Group in the planning, design, and development of the country’s first state-of-the-art cancer center in Addis Ababa, and second, a partnership between PEPFAR and GE in Ethiopia to train and equip biomedical technicians to improve the quality of cancer diagnostics. With the World Health Organization estimating that more than half of existing medical equipment in developing nations is out of service, the need for biomedical technician training that ensures a stable pipeline of qualified equipment servicers, and consequently improved hospital uptime, is vital.
“The power of public-private partnerships is fundamental in addressing major healthcare challenges,” said Doyin Oluwole, MD, MRCP, FWACP, FRCP (Pediatrics) and the founding Executive Director of Pink Ribbon Red Ribbon at the George W. Bush Institute. “Private partners like GE can provide expertise, advanced technology and innovation that complement the continuum of care cancer. Combined with the resources and determination of local governments and groups like PEPFAR, as well as training and on-the-ground, in-country expertise, we can make real progress.”
This new commitment amplifies GE’s already ongoing activities in Ethiopia, in line with the country’s Health Sector Development Program (HSDP 4). GE also recently served as a sponsor and supporter of the Ethiopia-American Doctors Group medical conference in Addis Ababa – at which plans were announced for a new US$100 million medical city that would increase capacity in Addis Ababa and strengthen local access to quality healthcare news services.
“We are proud to be the first healthcare equipment manufacturing company to join Pink Ribbon Red Ribbon, and we look forward to working alongside our partners to help tackle cancer and drive meaningful change towards delivering more affordable and sustainable solutions and outcomes for patients, providers and the healthcare system as a whole,” said Farid Fezoua, President & CEO, GE Healthcare Africa.
The vision of Pink Ribbon Red Ribbon parallels GE’s more than 50 year commitment to tackling cancer. In 2011, GE launched an ambitious global campaign against cancer, committing US$1 billion of its total R&D budget over five years to expanding its advanced cancer diagnostic and molecular imaging capabilities, while simultaneously developing innovations born from collaborations aimed at improving the provision of cancer care through local programs and partnerships.